StartUp Marketing Clinic
Expert Marketing Guidance for StartUps
The SMC+ is a monthly marketing event designed to bring senior marketing guidance startups and scaleups.
The SMC+
The SMC+ is a group of marketing experts committed to the startup ecosystems across the UK and Europe. We help founders build the right marketing foundations early, so growth has something solid to stand on. We listen, we understand today's challenges, and we prepare you for what comes next.
In Brussels, that means the earliest stage: any sector, first-time founders working out who their customer is and how to talk about what they've built.
In Cambridge, that means senior guidance for deep tech, biotech, and agritech founders at seed through Series A, founders with traction and investors already asking harder questions.


Events coming Autumn 2026
Brussels | Cambridge
Our Values
Founder First
Every decision starts with one question: “Will this help the founder?” This is their space to learn, plan, and grow.
Integrity Always
We give honest, transparent advice with no hidden agendas. Trust is our currency, and we protect it fiercely.
Zero Pitch Zone
The SMC+ is not a marketplace for services. Experts are here to give, not sell. Advice is shared freely, without expectation or agenda.
Grow Together
We believe the ecosystem thrives when we work together. This is a place to share ideas, spark collaborations, and lift each other up.
How does the SMC+ work?
30mins
Meet and Greet
Begin the evening with drink and a chance to meet each other
30mins
Keynote
Our expert speakers will share their experience and insights on a key topic
120mins
Open Tables
Our three Open Tables are manned by a number of experts - use this time to either book a slot to chat or simply share your challenges
Register for the Clinic
No events at the moment
July 9th Keynote

William Laretta
Open Innovation Lead
Barry Callebaut
Speaking the corporate language
How startups can understand corporate culture to build more effective relationships
